PPC Packages



Setting up PPC Accounts & Campaign

Service
Basic
Advance
Premium
Account Set up
Google
Google/Yahoo
Google/Yahoo/MSN
Compaign Set up
Keyword Research
200
350
500
Geo Location Setup
Yes
Yes
Yes
Ad Copy Development
Yes
Yes
Yes
Bid Setup
Yes
Yes
Yes
Ad Scheduling Setup
Yes
Yes
Yes
Selecting Landing Page
Yes
Yes
Yes
Implementation of Conversion tracking Code
Yes
Yes
Yes
Implementation of Google Analytics Code
Yes
Yes
Yes
Implementation of Yahoo Conversion Tracking Code
No
Yes
Yes
Implementation of Bing Conversion Tracking Code
No
No
Yes
PPC Account & Campaign Setup
$250
$400
$500

PPC Maintenance

Service
Basic
Advance
Premium
Landing Page Optimization
Yes
Yes
Yes
Creating new landing pages (Recommendations)
Yes
Yes
Yes
Setting up Website optimizer
No
Yes
Yes
A/B Testing
No
No
Yes
Refinement of Ads/Creatives to develop competitive Ad Copies
Yes
Yes
Yes
CTR Analysis (e.g. analyzing the CTR to check the most effective Ad copy)
Yes
Yes
Yes
Keyword Refinements (if required)
Yes
Yes
Yes
Bid Refinements (if required)
Yes
Yes
Yes
Reporting Techniques
Work reports (including the tasks done for campaign setup/management
Weekly
Bi-Weekly
Bi-Weekly
Weekly Campaign Performance Report
Yes
Yes
Yes
Support
Email and Chat
Yes
Yes
Yes
Telephonet
No
No
No
PPC Budget
$500 – $1000 / Month
$1500 – $2500 / Month
$3000+ / Month
Maintenance Cost
$250 / Month
$350 / Month
$450 / Month
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